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West Ham United’s striker search continues and has seemingly been confronted with a setback, as Sky Sports are reporting that a line has been drawn under the name of another potential target for the Hammers.

The report suggests that Slaven Bilic’s men are no longer interested in Arsenal striker Olivier Giroud after the Frenchman expressed the opinion that the London Stadium side were not his number-one preferred destination.

While the Gunners forward would undoubtedly have added menace to the West Ham attack, the Premier League club are right to end their pursuit of the striker and move on to other targets.

Last summer the Hammers were ambitious in their pursuit of a new number nine, with the hope of attracting a household name to spearhead the team’s move to the London Stadium.

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Advances for Alexandre Lacazette, Carlos Bacca, Michy Batshuayi and others were made and ultimately proved unsuccessful – largely down to a lack of Champions League football on offer.

However, instead of getting a straight ‘no’ and being able to turn their attention elsewhere, hopes were raised among the supporters and transfer sagas were drawn out.

Bacca in particular left West Ham waiting for an answer, with AC Milan reportedly accepting an offer from the Premier League side but the Colombian attacker taking his time before ultimately opting against a move to London.

The mistakes of 12 months ago should be taken into consideration this time around and look to be behind the club’s decision to pull out of the race for Giroud.

Instead of holding out hope that other teams are unable to complete a deal for the Arsenal striker or he changes his mind, it is better for Bilic’s men to rule out the France international and look to other targets.

Every club wants to sign players that want to play for them – not recruits that have decided on a move after other options fall through.

It is clear that Giroud is not completely sold on a switch to West Ham – the Hammers need to continue the search and find someone else who is.